You can not miss Microsoft to try it, but Groove Music, its Spotify competitor, never kicked off. Today, the company recognizes defeat. Microsoft announced today that it will soon optimize its Groove Music Pass oversight as well as the ability to purchase songs and albums in the Windows store.
Since competitors like Spotify and Apple now own the online transfer and purchase markets online, this move is not a total surprise. What is surprisingly, however, is that Microsoft has helped Spotify to move all of its Groove Music Pass customers to Spotify.
As of December 31, the Groove Music program will lose its functions for the transmission, purchase and download of music. Microsoft promises that the move to Spotify will be quite perfect and that virtually all the songs and playlists created by Groove users will be placed under the new service.
Windows Insiders will be able to test it with the next update, which will be removed next week. The users will have at least the 31st of January of 2018 to make the move.
In general, Spotify offers a superset of the Groove music catalog, so, except for some limiting cases, there is no reason to believe that moving to Spotify would be a huge loss for Groove Music Pass customers. And because Spotify is also available on Windows Phone, even the few users who have left Microsoft's failed mobile platform are not lost.
Regarding Groove Music, Microsoft says the actual program will not come out soon. It will still be available to play and manage music stored locally.
Microsoft is unlikely to go out and simply says that it is unable to capture any relevant market share in this space, but this movement is as clear as any entry. The $ 9.99 Groove Music Pass subscription never offered any feature to distinguish it from Spotify, iTunes and similar services. To be honest, it was a perfectly competent music transmission service, but there was nothing special.
It should be noted that the Windows Store also offers games, video content and books. Again, Microsoft faces formidable Steam competitors (at least for PC games) on Netflix and Amazon. It does not seem that we have to expect similar "associations" in these areas, but it makes sense because games and video content also play an important role in the Xbox ecosystem. As for books, I can not imagine that Microsoft makes a lot of money here or that it offers an electronic bookstore that would pay close attention to it.
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