As Microsoft Joins Coalition for Better Ads, Blocking by Browsers Looks Set to Spread | Latest News

Microsoft has joined the Baler Ads Coalition, an industry association that tries to improve online marketing before frustration, causing more consumer Bloque digital ads.

The move indicates that Microsoft Reader Edge could unilaterally include ads that are considered to be research coalition annoying.

Google, another member of the coalition, has already confirmed that its Chrome browser will begin to "filter" annoying ads early next year. (The term "lock" carries a lot of luggage).

On the question of whether Edge will continue, a Microsoft spokesman said the company would "work in partnership with industry partners to promote the development and implementation of standards that will have a positive impact on consumers and the community online ".

"We're currently working on an implementation plan, and we have nothing left to share at this time," he said.

The idea behind the Best Advertising Coalition is that industry stakeholders, from manufacturers to advertisers explorers, prefer advertisers to give some of the ad formats themselves disadvantaged in terms of what consumers are doing. Consumer installs independent ad blocking technology with perhaps less forgiveness. rules

Group members also Procter & Gamble, Unilever, WPP GroupM, Facebook, Thomson Reuters, The Washington Post, and the Interactive Advertising Bureau and the Association of National Advertisers.

Microsoft's membership of the coalition is good because its success requires that "all key players are at the table," according to Jason Kint, CEO of Digital Content Next, an online editorial and a coalition right.

"My only rest is that it was previously reported that Microsoft, like Google, pays its own ads for blocked advertising blocks," adds Kint by email. "We would like to see that this exercise stops immediately."

The application of the Eyelo Adblock Plus brothers adds fees to large companies to participate in the white list program. IAB Director General Randall Rothenberg compares charges for extortion.

The Microsoft spokesperson did not immediately respond to a comment request at this time.